Organic Cotton and Sustainabiltiy
This organic cotton brand is cultivating cotton that grows in natural colors like brown, green and taupe. Because the colors are natural, they are subject to emerge in varied tones and change color with washes and when exposed to the sun. The cotton comes from smallholder farms in Brazil, where every grower owns his or her own land and uses only biodynamic growing practices to produce the cotton. Cotton seeds are free from any genetic modification and the fibers are never dyed or chemically treated in processing.
In the production, just one washing process is used to remove the vegetable fats derived from the weaving process, nothing more. We are used to having a fabric and giving it 20 to 40 different treatments. From spraying to coating to softeners, anti-crease treatments, anti-microbial treatments, antiseptics and enzyme treatments, there’s so much added to fiber and fabrics during finishing stages. All those processes have chemicals on them and how they interact we don’t know. Taking its “only what’s natural” commitment through the entire process, only animals are used to till the fields, rather than machines and whatever pollutants they introduce, and only rainwater is used for cultivation.
It’s a completely pure, biodegradable garment. You can leave any of our products on the ground and it will end up completely decomposing and forming part of our planet once again. Once the natural cotton is ready to be made into yarn, it gets imported to a European spinning factory and then most of the yarn goes to Portugal where the fabric is made. The 20 percent of waste collected during the process—which consists of fibers that are too short to use for yarn— gets turned into paper or accessories for brands, ensuring the loop is completely closed. This cotton goes into fabric for men’s, women’s, children’s and baby clothing, plus bed linens and towels, intimates and mattresses. Because of its clean composition, garments made from the company’s cotton can help protect sensitive skin from rashes, allergies, dermatitis and eczema, even helping wearers who suffer from fibromyalgia.
View our slow fashion pure undyed organic cotton clothing range
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